Project Snapshot

SolFin-home-hero-header

CLIENT

SolFin Capital

INDUSTRY

Project Finance, Community Solar Development

PROJECT SCOPE

Strategy, Creative Direction, Web Copywriting, Design and Development

VISIT

solfincap.com

CHALLENGE

SolFin Capital is a startup eager to establish itself in the fast growing solar development industry as a key player in providing the financial backing and engineering development to real estate developers wanting to capitalize on and deliver clean energy to residential home buyers.

OUTCOME

A mobile-responsive, user-friendly website with clearly identified ideal target market. SolFin came well-prepared to their project with professionally crafted positioning, a fresh logo design and brand style guide. I wrote homepage copy applying StoryBrand principles to amp it up.

Tablet & Desktop Views

SolFin home on ipad
SolFin-Capital-homepage

Mobile Views

SolFin Capital homepage mobile view
SolFin Capital services mobile view
SolFin Capital about mobile view

The Process

After a thorough review of the client’s Website Success Toolkit™ and Kick-off Strategy Session, I created live grayscale wireframes to quickly work out where all of the content would go. This gives the client and I a realistic, live web environment to focus on messaging, marketing and information hierarchy without the distraction of decorative visual assets.
SolFin-Capital-home-wireframe
lo-fi wireframe of solfin's about page
SolFin-Capital-services-wireframe
SolFin-Capital-contact-wireframe

Mood Boards are great at getting the conversation started around colors and typography, and the mood that’s created for site visitors by those elements and the selected images. We look at these as static visuals to avoid getting distracted by the tech stuff while making sure the overall look elevates the client’s visual brand. These are the two choices I gave SolFin to choose from. Can you guess which one they picked?

SolFin-mood-board-yes
SolFin-mood-board-no
The final website design showing the marriage between the grayscale wireframes and the full color mood board branded concepts. As a startup, the client was particularly interested in making sure the website established credibility and legitimacy for his new business so prospective clients would feel a sense of trust when visiting the website. I think we achieved that 100 percent.
SolFin-Capital-homepage-thumbnail
Solfin-Capital-about-thumbnail
SolFin-Capital-services-thumbnail
SolFin-Capital-contact-thumbnail

Interested?

Awesome. Let's talk.

© 2010–2020 Mary Maru Design. All rights reserved. Designed and developed by Mary Maru Design. Privacy Policy.